Man Shun Cheong enters the UK market, facing different cultural styles from English and Hong Kong. By making top-notch seafood affordable and delicious, Man Shun Cheong has developed slow-cooked premium Yoshihama abalone canned goods. From cleaning, shelling, gutting, to re-cleaning, weight screening, adding century-old traditional soup, and sealing cans for sterilization through low-temperature slow cooking, it has obtained international food safety certification HACCP. It has established a comprehensive system for food production processes to ensure the quality of each can of abalone, delivering a fresh and sweet taste. Upon its launch, it has received great reviews from consumers, making abalone cooking simple and easy.

Man Shun Cheong’s slow-cooked premium Yoshihama abalone is ready-to-eat, suitable for cold dishes, porridge, soups, stir-fries, noodle mixes, and can even be added to glass noodles to make a luxurious abalone and vermicelli pot. You don't need to go to a restaurant to enjoy abalone; with simple cooking, you can transform into a chef at home, with a top-notch luxurious abalone dish ready in just ten minutes.

With the advancement of aquaculture technology and years of technical accumulation in production, government, and academia, not only has the cost of abalone significantly decreased, but the prices in the market have also become more affordable. Mr. Chen, the owner of Man Shun Cheong, responded to the UK market by transitioning from traditional methods of the older generation to developing for the internet generation. He mentioned that in the past, the general public's impression of abalone was that it was expensive and could only be eaten at wedding banquets, and it was even described as a symbol of nobility. Nowadays, abalone is relatively easy to obtain in the market, and it is suitable for frying, stir-frying, boiling, and frying. It would be a pity to just dip it in sauce (mayonnaise) as in the past.

Facing the vast UK market, Man Shun Cheong’s presence can be seen in various major retail channels. Especially in the packaging of abalone, Man Shun Cheong has developed a set of techniques to perfectly preserve the tenderness of abalone. Through delicate and reasonable pricing, it has successfully secured a place in the market for holiday gift boxes, replacing the previous packaging methods. Not only has the quality been significantly improved, but the sense of luxury has also been directly increased, particularly during festivals and holidays, making it a preferred choice for gift-giving.

In addition to its inherent sweetness, Man Shun Cheong's abalone has recently introduced various cooking methods. They have replaced the traditional ingredients in British dishes such as stews and soups with sweet abalone, making every bite rich and delightful. Abalone is rich in nutrients, especially proteins, which are essential for the body's health. It not only boosts immunity when consumed regularly but also aids in the body's resistance to viruses.

In traditional Chinese medicine, abalone is considered a nourishing food, and even its shell can be used in medicine. Abalone can nourish yin and clear heat, helping to alleviate symptoms such as dizziness, dry throat, irritability, and restlessness caused by body weakness. Mr. Wang mentioned that cooking abalone into nourishing chicken soup and consuming it during cold weather can help protect the liver, invigorate the spleen, and benefit the kidneys, promoting the health of the whole family.

Currently, abalone prices in the market are relatively affordable and easily accessible. Man Shun Cheong has implemented various approaches to reach out to the public, including creating abalone recipes and filming cooking demonstrations, aiming to deepen the understanding of abalone among the British populace and dispel the traditional perception of abalone as a luxury ingredient.

Man Shun Cheong, a longstanding seafood brand originating from Hong Kong, has been thriving since 1928. Now, it is being carried into the UK by the fourth-generation descendant, continuing the tradition of exquisite flavors.

The moment you open a can of slow-cooked Yoshihama abalone from Man Shun Cheong, you are greeted with a burst of freshness. Pouring it onto a plate provides a feast for both the eyes and the taste buds, leaving you completely satisfied. Treating oneself after a day of hard work has never been easier with the instant satisfaction provided by Man Shun Cheong's products.

Moreover, Man Shun Cheong's fish maw offers a luxurious indulgence. Fish maw, known as one of the "Four Treasures of the Sea," is rich in collagen and instantly tantalizes the taste buds.

In addition to promoting its products, Man Shun Cheong also focuses on culinary education. As a seafood store with a history of over ninety years, it continues to modernize and rejuvenate, transforming seafood once reserved for the aristocracy into accessible delicacies for all.

Using Man Shun Cheong's slow-cooked premium Yoshihama abalone, quickly prepare a pot of delicious and nourishing chicken soup that is good for the liver. The clams or razor clams are fresh and sweet, while the abalone is tender and chewy. Each bite of Man Shun Cheong's clear soup abalone, available in sizes 6/8/10 pieces per can, with each piece weighing approximately 30/22.5/18 grams respectively, provides immense satisfaction!

In Hong Kong cuisine, dishes like soups and stews often feature the substitution of sweet abalone, making every mouthful rich and tasty. Abalone is rich in nutrients, especially proteins, which are essential for the body. Consuming it regularly can boost immunity system and help the body's resistance to viruses. In traditional Chinese medicine, abalone is considered a nourishing food that can nourish yin and clear body inner heat, helping to alleviate symptoms such as dizziness, dry throat, irritability, and restlessness caused by body weakness.